A master of customer service reveals his secrets for developing longlasting business relationships and customer loyalty. Theres no doubt in my mind that our philosophy can be applied to selling just about anything from aircraft engines to beanbags. The book provides the importance of personalized and customized. Like the international bestseller who moved my cheese. The proven way to personalize sales and achieve astounding results by jack mitchell is a great book for entrepreneurs who operate service businesses and, especially, for business owners who operate retail operations. If you want to put your arms around your business and bottom line, youll want all. In todays unbelievably competitive marketplace, there are few who use it. As the ceo of mitchells clothing stores, one of the most successful small businesses in the country, he noticed that customer service and. The hug your customers way is to embrace opportunities for above and beyond customer service. Selling the hug your customers way audiobook by jack. Jack mitchell is a motivator, consultant, a motivational speaker, and the author of several books. This week i share my thoughts on 3 points that impacted me after reading hug your customers by jack mitchell. When an emergency happens, they step up and help out. Revised and updated for the first time since original publicatio.
Customer service today is paramount and creating value in new ways is the last frontier in differentiation between most businesses. Pdf download hug your customers free unquote books. Instead of hassling customers you hug themand they hug you back. Hug your customers 2003 is based on the authors five decades of experience in crafting the perfect customer centered business. The philosophy of the book is probably best described as treat. How to embrace complaints and keep your customers, jay baer shows how haters are actually a good thing. Hug your customers concisely and at the same time in a lively, vibrant and entertaining manner talks about reliable methods of service and building relationships with customers. Sally hogshead, author of fascinate and how the world sees you jay baer demonstrates that the single greatest threat to customer retention is to appear indifferent to customer complaints.
I run mitchellsrichards, a profitable highend clothing business in connecticut that was founded in 1958. That may mean opening the store when it is closed, sewing on a button while a customer waits, or showing up at their office to fit them and deliver in time for an important meeting, a funeral, or a. Pick up the key ideas in the book with this quick summary. The book is an easy read and filled with story after story of ways we can care for the people around us and build a customer for life. Jack mitchells advice will be useful to any retailer or small business, and in addition, will. Customers and employees are happierand when people are happier, it creats an excellent work environment. Find all the books, read about the author, and more.
Hug your customers put to the test all common strategies for increasing profits and serves many new methods on a silver plate that are seldom used. Its the whole point of this book that as competition and digitization increase, connection with your customers. Still the proven way to personalize sales and achieve astounding results kindle edition by mitchell, jack. In this book on loving those customers who, lets be honest, kinda annoy you, jay baer shows how you can turn your grumpy customers into raging fans. The proven way to personalize sales and achieve astounding results mitchell, jack on.
Hug your customers, written by connecticutbased clothing maven jack mitchell, of mitchellsrichards, purports to teach readers a hugging system that values going the extra mile for clients through various initiatives, responses and sales tactics. If it feels like there are more complaints than ever, and that youre spending more time and money dealing with negativity and backlash, youre right. Jack mitchell is ceo of mitchells a clothes store and one of the most successful small businesses in america. Jack mitchell is coowner and ceo of mitchellsrichards, the upperend clothing retailer. Mitchell believes the most important thing is to know your customer.
How to embrace complaints and keep your customers hardcover march 1, 2016. Its funny how an offhand comment at the right moment can end up crystallizing a lifetimes worth of learning. I found a signed copy of this book at a thrift store, and wanted to read it because ive been bridging more into the sales side at my pr job. Gary vaynerchuk, author of jab, jab, jab, right hook this is a landmark book in the history of customer service. Hug your haters is the first customer service and customer experience book written for the modern, mobile era and is based on proprietary research and more than 70 exclusive interviews. Has hug your customers by jack mitchell been sitting on your reading list. The proven process for becoming a passionate and successful salesperson for life this is a must for everyone who is interested in salesnot just in selling things but in selling yourself to people in a way that they will support you and never forget you. Important because baer presents counterintuitive insights that will transform the way brands and business owners think about the role of customer service in their success and their survival. How to embrace complaints and keep your customers portfolio. In his groundbreaking books, hug your customers a wall street journal bestsellerand hug your people, jack mitchell brought a warm human touch to the oftencold, bottomline world of business. The book, hug your customers is the answer youve been looking for when it comes to differentiation. Hugging your customers is about catering to their every need and organizing your entire company around them.
Hug your customers ebook by jack mitchell rakuten kobo. Sooooo, define your hug, make it an expectation, train your staff to hug, practice it, and then, most importantly, hug. The internet is full of books which talk about these strategic topics. Hug your customers goodreads meet your next favorite book. Hug your customers shares the handson practical philosophy that has allowed mitchell and his family of stores to thrive and excel in todays challenging retail marketplace. But the rise of customer complaints is actually an enormous. Jack mitchells advice will be useful to any retailer or small business, and in addition, will be invaluable to the owners of family businesses. If you want to put your arms around your business and bottom line, youll want all the updated information and practices found in the landmark business bestseller, hug your customers. He and his staff hug their customers, meaning they go out of their way to make customers say wow. Hug your customers download ebook pdf, epub, tuebl, mobi. The author, whose warmth and candor is totally endearing, may be faulted for denying. Jack mitchell offers a wealth of useful and usable tips to improve the overall performance and sales of your business.
You need to buy this book if you care about your customers and your business. Click download or read online button to get hug your customers book now. Revised and updated for the first time here is the 200,000copy staple, praised by warren buffett as a gem i wish everyone at berkshire would follow jack mitchells advicewe would own the world. This familyrun business has built extremely healthy profit margins in a tough retail market through a most refreshing approach to sales hug your customers.
Hug your customer has dozens of anecdotes that support michells pemise that are wonderful lessons, plus this is a fun book to read. He is the new york times bestselling author of five books, including hug your haters. Hug your customer has dozens of anecdotes that support michells pemise that are wonderful lessons, plus this is a fun book. Hug your customers pdf summary jack mitchell 12min blog. If the idea of dealing with haters makes you uncomfortable or customer service isnt your strong suit, youll definitely want to give this book a read. Hug your haters goodreads meet your next favorite book. Hug your customers can change your attitude and outlook while helping you become more successful. Hug your customers by jack mitchellnoahs thoughtsbook. The proven process for becoming a passionate and successful salesperson for life. In his groundbreaking books, hug your customers a wall street journal best seller and hug your people, jack mitchell brought a warm human touch to the oftencold, bottomline world of business. Establishing a hugging culture is the most effective way to achieve financial success and keep your customers happy. The book draws a straight line from customer service to business success. How to embrace complaints and keep your customers 2016 by jay baer. The only way to stay in business is to have customers.
Hug your haters by jay baer will change the way your businesses approaches customer service baer has written one of the most important and useful books on customer service for our current age. In the decade that has passed since the publication of this book about our family clothing and jewelry business and our philosophy. Hug your haters reveals why detractors can become your most valuable customers. Once a customer called mitchells, one of the stores, in a big hurry to buy a blue cashmere topcoat for an important meeting. The proven way to personalize sales and achieve astounding results jack mitchell on free shipping on qualifying. In these three great business books, jack mitchell shares the secrets of developing and maintaining loyalty from both your customers and employees and tells you how to sell anything, both in business and in life. I earned strategic pdus by reading the following books. Theres no doubt in my mind that our philosophy can be applied to selling just about anything from aircraft engines to. Earning strategic pdus for pmis certification izenbridge. Hug your customers by jack mitchell hachette books. Jack mitchell motivational speaker, inspirational author. Filled with accessible advice, personal case studies and tips any businessperson can use, hug your customers is an energizing blueprint for customer and employee retention.
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